Azam was on Sunday named the top of African brands. The company’s non-cyclical consumer segment emerged as one of the Most Admired African Brands in this year’s Brand Africa.
The company (Azam), which is a product of Tanzania’s Bakhresa Group, came fifth in the cyclical category of Most Admired African Brands 2020. Azam has moved 13 steps up the ladder from its 18th position in that category last year.
Bakhresa Group corporate affairs director Hussein Suf-ian attributed the achievement to the company’s commitment to providing high quality and affordable goods and services, saying the key to success was its investment in technology.
“This achievement did not come by chance. Our aim has been to be the Number One African brand,” Mr Suf-ian told one of Tanzania’s media by telephone yesterday.
The director added that the company would expand operations to Central Africa, revealing that they do not fear competition since they are always ready for it.
The results were announced in Johannesburg Stock exchange (JSE) in partnership with Geopoll, Kantar and Brand leadership. It was the 10th anniversary ranking of Africa’s best 100 Brands. The event also incorporated the market openings of Nigeria, Kenya and South Africa.
American sports and fitness giant, Nike takes the top spot for the third time while Adidas, Samsung, Coca-Cola, Tecno and Apple follow in that order. The 2020 survey was conducted between February and April 2020 and over 15,000 brands were mentioned.