Toyota was founded in 1937 by Japanese entrepreneur Kiichiro Toyoda, and it is the largest car manufacturer in the world. According to Best Selling Car Blog, Toyota is the top selling car manufacturer in Africa with an overall 15% market share. The best sellers include the Hilux, which is the top selling car in 30 African countries.
According to Caryanga Toyota is the most popular brand in Malawi and dominates the car markets in the country. The core reasons for the dominance of Toyota in the Malawian market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles.
Durability According to Polk, 80% of Toyota’s sold twenty years ago are still on the road.
Resale Value Kelley Blue Book ranks the Toyota brand highest in resale value – It says ‘Toyota make a quality vehicle that improves people’s lives, give it an affordable price’
AWD/4WD Vehicles In the industry, nobody has more All Wheel Drive and 4 Wheel Drive vehicles on the market than Toyota. Essential in Africa.
Safety Toyota had more Insurance Institute for Highway Safety USA top safety picks than any other car or truck brand.
Best Reliability Toyota has legendary reliability among owners, essential in Africa – without it Toyota would not exist.
Residual Value The Toyota brand outranks competitors with residual value, leasing a Toyota makes sense for your pocketbook.
Quality Year after year, customers find that the overall quality of Toyota is tops in the industry.